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Ford Enters the Self-Driving Car Arena

Posted on Tuesday, March 18th, 2014 at 8:06 pm    


According to a recent article in MSN, Ford officially joined the race to develop a self-driving car when it recently unveiled a Fusion Hybrid automated research vehicle.  According to the MSN article, the vehicle is a collaboration with the University of Michigan and State Farm Insurance Company.  Like the Google autonomous vehicles, the Ford research vehicle is equipped with scanning infrared light sensors which are mounted on the roof in order to generate a real-time 3D map of its surroundings.


A spokesperson for Ford also announced that it is adding MIT and Stanford University to its research team.  Ford is hoping that with the addition of MIT and Stanford to its team, they will be able to develop advanced algorithms which will enable the self-driving vehicles to develop an intuition of what is happening around them just like people do.  Greg Stevens, Ford’s director for the project explained it this way “Drivers are good at using the cues around them to predict what will happen next.  Our goal in working with MIT and Stanford is to bring a similar type of intuition to the vehicle.”


For more information about Ford’s self-driving Fusion Hybrids see:–ford-wants-to-predict-how-other-people-drive.